innovation

Need a book? Write your own

Topics: Education, Innovation, Youth
Countries: Mozambique
Children fill school libraries with their own stories. Photo: <a href="http://www.flickr.com/photos/un_photo/6207680679/sizes/m/in/photostream/">United Nations Photo (Flickr)</a>
Children fill school libraries with their own stories. Photo: United Nations Photo (Flickr)

Developing countries face overcrowded classrooms and empty libraries. Students have started addressing this issue by filling shelves with their own stories.

Many children in developing countries do not have books to take home or read in class. If they do, they’re usually not translated into local dialects. This means limited use by parents at home, many of whom are also illiterate. UNESCO reported in 2010 that one in five adults is illiterate. Not only learning to read but having easy access to books and other printed material is imperative to improve this staggering statistic.

While some rural communities have access to e-readers, they're few and far between. This is where innovation and imagination come in. A primary school in Chingoe, Mozambique, is filling its library with homemade books, shaping young readers by allowing them to share their own stories. The Literacy Boost program by Save the Children applies this hands-on method and has seen results. Teachers write their own short stories, children draw illustrations that serve as writing exercises, or parents tell stories to their children for transcription. Add a little string for binding and you’re set. It's an innovative way to promote and combine oral traditions with basic education.

Writing can also help children cope after disasters or hardships. Drawing or writing out their experiences is a constructive way to process emotions. Sharing these stories with their peers helps in the recovery effort while simultaneously improving important written and verbal communication skills.

While some may not ascribe a homemade library the same prestige of traditional textbooks or literature, it provides an important foundation where needed most. Children are able to read at home, engage their family and community, and boost their learning skills. No matter who wrote it, taking a book home to read is the first step in realizing the magic of education.

Medic Mobile turns cell phones into lifelines

Medic Mobile works with the simplest of cell phones to help provide health care to those far away from their nearest hospital. Photo: Fabiola Coupet/Mercy Corps.
Medic Mobile works with the simplest of cell phones to help provide health care to those far away from their nearest hospital. Photo: Fabiola Coupet/Mercy Corps.

In rural communities around the world, the virtual doctor is in.

The distance between far-flung communities and their nearest hospitals can be fatal. Medic Mobile bridges the gap using a common household item: the cell phone. It’s not the same as a living, breathing doctor, but Medic Mobile comes pretty close, and it does so using a list of platforms that is strikingly similar to what you might find on a smart phone. These seemingly-sophisticated technologies can work on even the most basic of cell phones and computers, just like those found all over the developing world.

Medic Mobile’s Sim Apps, in addition to open-source platforms like FrontlineSMS, OpenMRS, Ushahidi, Google Apps, and HealthMap, allow hospital staff sitting at a computer to communicate with multiple health workers in rural areas. The health workers’ phones are basic, but Medic Mobile uses a tiny parallel SIM card that fits between any GSM phone and a carrier’s cell phone to allow these phones to run the necessary apps. The Medic Mobile website provides a more in-depth description of the many technologies it employs. In a 2009 interview with GOOD magazine, co-founder Lucky Gunasekara described Medic Mobile’s importance:

We can communicate need in real time. Say I am a community health worker in rural Malawi and one of my patients gets really sick. Before this system came along, for a lot of clinics, the patient would die, because even though I have some basic health training as a community health worker, there is nothing I can really do. They're still just as disconnected as the communities they live in. Now with our system clinicians see things in real time and they communicate back.

In addition to saving lives, the program saves time: its website says that in six months, the pilot program in Malawi “saved hospital staff 1200 hours of follow-up time and over $3,000 in motorbike fuel” and cut 900 hours of travel time for antiretroviral therapy monitors by eliminating their need to hand-deliver reports to the hospital.

Since its inception in 2009, Medic Mobile has expanded to Honduras, Haiti, Uganda, Mali, Kenya, South Africa, Cameroon, India and Bangladesh. The platform is adaptable to different situations: it was used in Haiti following the 2010 earthquake to link first responders and locals in need of help. As a result of its successes, Medic Mobile was recently named one of the Top 11 in 2011 mobile health innovators of the year by mHealth Alliance.

The proliferation of cell phones is sparking a revolution in developing-world health care. Innovators from all reaches of the globe have used the near-ubiquitous technology to increase health care affordability and access. By adapting sophisticated platforms to basic devices, they’re turning $15 cell phones into invaluable lifelines.

Editor’s note: For more information on the connection, check out A Medical Lab in the Palm of Your Hand, A Dose of Cell Phone Surveillance Helps Aid Workers Save Lives, and Paging Dr. Smartphone, to name a few.

Leaders of the pack: Women in Ghana add entrepreneurship to their resumes

Women in Ghana conduct business. Photo: <a href="http://www.flickr.com/photos/iita-media-library/6116489312/sizes/z/in/photostream/">IITA Image Library (flickr)</a>
Women in Ghana conduct business. Photo: IITA Image Library (flickr)

This article was republished in The Christian Science Monitor.

Ghanaian women are mothers, daughters and wives. Add entrepreneurs to the list. Female entrepreneurs are flourishing across Africa, but Ghanaian women are leading the pack.

Education, national stability, and microfinance have spurred their success.

Ghana’s government recognizes the important role women play in reaching the country’s development goals. “No nation can move on without emphasizing the education and emancipation of women,” said Vice President John Dramani Mahama.

One result of that attitude is an increase in women’s education, and the cornerstone of further education is literacy. The literacy rate among females between the ages of 15 to 24 is 78 percent, according to UNICEF, up from 16.6 percent in 1970. This is an impressive jump in the time span of one generation and demonstrates how many more Ghanaian women today can access the kind of skills needed for running a business, like accounting, marketing and management.

Ghana’s stability has also helped catapult its business environment forward. It was the first nation in sub-Saharan Africa to achieve independence in 1957. In the 1970s and 1980s, political instability took its toll on the country. But since then, Ghana has regained political stability and goodwill from the international community, providing an environment ripe for business growth and development. As a result, investor confidence has increased. Rising investment has influenced Ghana’s economic prosperity, and the country is currently the fastest-growing economy of 2011, growing 20.2 percent in the first half of the year, according to Economy Watch.

Ghana's natural resources also boost its per-capita GDP, which International Entrepreneurship reported is twice that of its poorer West Africa neighbors.

Finally, for decades Ghana has been reaping the benefits of microfinance, a tool that may be especially effective in empowering women. As described by the Economics Web Institute, Ghana provided subsidized credit in the 1950s, established an Agricultural Development Bank in 1965 for fish and farm loans, and required commercial banks to set aside 20 percent of their portfolios for agriculture and small-scale industries in the 1970s and early 1980s.

The result? Today, the female labor force participation rate in Ghana is estimated at 50.1 percent—and women account for about 50.2 percent of the entire population of Ghana. With improved education, the prosperity of the country, and a stable microfinance sector, the women of Ghana are making an impact in the entrepreneurial world that cannot be denied.

Using Age-Old Designs to Solve Modern Problems

Wind catchers on a cistern near Yazd, Iran, that help to keep the water cool. Photo: <a href="http://www.flickr.com/photos/birdfarm/548266027/">birdfarm (flickr)</a>
Wind catchers on a cistern near Yazd, Iran, that help to keep the water cool. Photo: birdfarm (flickr)

Part of a Global Envision miniseries about Portland State University's effort to become the "Consumer Reports" of developing-world technology. Read the introduction.

Sometimes, it turns out that the wisdom of the ages is wrong. Portland State University’s Green Building Research Lab is out to tease science from superstition.

Cultures around the globe have adopted unique tricks for coping with the peculiarities of their local environments. But how much of the wisdom behind conventional designs and survival methods is rooted in real science?

That's the question that led PSU researchers to the Persian wind catcher.

Long before the unprecedented heat waves of the last decade, whose increased frequency National Geographic links to climate change, both the Middle East and the American Deep South developed building styles that allow for greater air circulation. The American dogtrot house, recently profiled in an article by The Atlantic, is a bit hard to find since the advent of air conditioning, but Persian wind catchers have been around for several hundred years and still dot the arid landscape around the Persian Gulf. The idea is that open-faced towers on the ends of a building draw in cooler, moving air from high above the ground; the air is pulled through the lower portions of the house and then up and out another tower.

Both the dogtrot house and the wind catcher are culturally accepted ways to beat the heat, but PSU asked: How well do they actually work? They put tiny models of each house into a self-constructed wind tunnel that can measure exactly how—and how well—they work to circulate air. A machine attached to the tunnel creates bubbles that lack an electromagnetic charge, which means that they simply float along on the air currents, providing a seemingly magical way to visually track airflow through the models. Researchers hope they can use the test results to help develop new building designs.

Testing traditional solutions to timeless problems like this one not only tells us something about other cultures; it also shows how old design principles could be melded with current technology to produce more efficient, livable, and sustainable spaces. And if the PSU labs are onto something, maybe your children—or grandchildren—will grow up in a house with a wind catcher.

Margo Conner is a senior at Lewis & Clark College in Portland, Oregon, majoring in international affairs. Read her other contributions to Global Envision.

Entrepreneurship vs. Menstruation: Africa's Race to Build a Better Sanitary Pad

Girls who lack access to sanitary pads may miss up to 40 days of school a year. Photo: Cassandra Nelson/Mercy Corps.
Girls who lack access to sanitary pads may miss up to 40 days of school a year. Photo: Cassandra Nelson/Mercy Corps.

In the United States, missing close to two months of school every year might get you expelled. For millions of women and girls in the developing world, it's a routine.

They lack access to something many modern women in the developed world probably take for granted: sanitary pads. Even when pads are locally available, many girls simply can’t afford them: UPI reports that in South Africa, a pack of 10 might cost $2. In many areas, that is more than a day’s worth of wages, according to North Carolina State University. Girls who don’t have access to pads during their period miss school due to embarrassment, fear of being teased and cultural taboos. Some try to use newspaper, old rags, or mud instead, methods that pose health risks and barely even work.

Many girls fall behind in school or drop out entirely as a result of this simple problem. For a variety of reasons, it’s one that’s not often discussed openly. So how do you solve a problem that no one wants to talk about? Fortunately, many businesses and organizations are looking for solutions.

At the same time that FemCare, a part of Procter & Gamble, sells Always-brand sanitary pads in U.S. supermarkets, it seeks to provide the same products to African schoolgirls. But the problem is thornier than you might expect. Beyond a simple lack of supplies, schools also often lack the facilities that allow girls to use feminine products in the first place. They need private spaces to change pads during the day and running water to wash their hands. To address this, FemCare built bathrooms and constructed water pipelines to schools, says the New York Times. They also provide disposal containers and have taught teachers how to incinerate the waste. Of course, there’s something in it for P&G, too: they hope that girls in Africa will become lifelong users of their products.

The problem has also inspired a great deal of innovation as individuals attempt to design new products that can be manufactured more cheaply and sustainably than name brands. Swedish university students used water hyacinth, an invasive species that chokes off Kenyan water routes, to create the Jani pad. In a double whammy, It’s both biodegradable and made from a seemingly endless resource that no one likes.

Starting in 2008, Sustainable Health Enterprises (SHE) tried another tack: it designed a manufacturing process that anyone could replicate. Their award-winning approach makes pads from readily available materials like banana-stalk fibers, which are then processed on inexpensive machines that local people can purchase. Hopefully, SHE’s innovations will better enable people in developing nations to start their own businesses to manufacture the pads. This also lets the finished product be tailored to the needs of women and girls from diverse cultures.

Other projects are born from the creativity of local entrepreneurs. Makapads, invented by a university professor in Uganda, are made from papyrus and waste paper and produced on locally manufactured machines, reports IRIN.

Often, trying to solve a problem in the developing world is like trying to solve a Rubik’s cube. Each group toggles the pieces a bit differently. Hopefully, in the end, someone makes them all line up.

Solar Sister Seeks to Light Up Africa

New organization Solar Sister is empowering women in rural Africa to star their own solar lamp businesses.  Photo: <a href="http://www.flickr.com/photos/22146904@N04/4260762246/in/photostream/">IvanClow (flickr)</a>
New organization Solar Sister is empowering women in rural Africa to star their own solar lamp businesses. Photo: IvanClow (flickr)

A new organization seeks to light up the night in rural Africa by putting a twist on an all-American idea: the Avon lady.

Night in rural Africa is a night much darker than that to which the developed world is accustomed, as many communities lack electricity. In rural Uganda, the number is as high as 95 percent, as Katherine Lucey told Dowser.org. Without electric light, people must rely upon kerosene lamps, which are expensive and belch toxic fumes.

These create a bevy of problems, especially for women. Girls are often expected to help with chores when they return home from school and don’t have time to do homework until after dark. Either they sit inhaling fumes and burning up cash with the family’s kerosene lamp, or in many cases, they simply don’t study at all. Solar lamps solve this problem by extending the work day.

For years, Africans have had a big problem with solar power: it breaks. In an interview with Dowser.org, Solar Sister founder, Katherine Lucey, said that in her previous work with a nonprofit, the solar systems they installed in rural areas had a 50 percent rate of failure after just one year. Traditional solar power can be a hard sell for poor communities — it saves money in the long run, but it's pricey at first, and many solar panels often fall apart over time due to improper maintenance. The new lamps that Solar Sister uses are small, portable, and don’t require technological know-how to use — you simply place the lamp outside during the day, it absorbs the sun’s rays, and when night falls you turn it on.

Solar Sister uses a microconsignment model, meaning that its entrepreneurs don’t pay for their lamps until they actually sell them. If they can’t sell the lamps or decide they don’t want to, they can return them to the organization without loosing any money. It’s a low-risk endeavor that has so far empowered 107 women in Uganda, Ghana, and Sudan. Normally, these women wouldn’t have had enough money to create a business.

The lamps range from $15 to $50 at first, a large investment for most families. But, an average family spends about $2 a week on kerosene, so a family could save up to $85 a year just by buying a lamp, says TriplePundit. Solar Sister estimates that its entrepreneurs can actually double their households’ incomes while decreasing their household expenses by 30 percent. Some of the lamps can even act as cell-phone chargers. Not only can women with these lamps charge their own family’s phones; they often bring in extra money by charging neighbors’ phones. Otherwise, they’re left to travel to nearby cities whenever a phone goes dead.

The women who participate in Solar Sister can seem pretty ecstatic about their new businesses, as you can see in this clip below of Viola, one of the women selling solar lamps in eastern Uganda.

Solar Sister currently operates in Uganda, Rwanda, and South Sudan, and hopes to shine a light on other parts of Africa soon.

Basic Technology Boosts Incomes in Zimbabwe

This has been reposted from the Mercy Corps blog.

On my first day in Zimbabwe, I went to visit some farm families in the town of Murejwa. People are poor there, and Mercy Corps is working with them to find ways to boost their incomes.

In this video, I'm with Fred and Beauty Jokonya, who live and farm on a half-acre on the outskirts of town. The star of this show, however, is a piece of basic technology: the treadle pump. As you'll see, this pump has made the farm and its owners a lot more productive.

I mention in the video that Fred and Beauty are looking after many of their grandchildren. What I don't mention in the video but want to note here is that the kids are AIDS orphans. In recent years, about 20 percent of Zimbabwe's adults have been struggling with HIV/AIDS and as a result there is a whole generation of kids being raised by their grandparents.

Sawdust Stoves Aid Small-Scale Farmers

The use of sawdust stoves is making lives easier for small-scale farmers throughout the timber regions of Tanzania and Zambia, says an article in The Times of Zambia. These special stoves are a cheap, easy to use, sustainable alternative to using charcoal and are in many ways more effective.

According to the article, the sawdust stoves work well in this region because they run without electricity. Given that less than 20 percent of the population has access to electricity, it is necessary to have a non-electric source of energy like charcoal or sawdust.

Where sawdust stoves take a strong advantage over charcoal, however, is in its health and environmental impacts. A recent report on the health and environmental effects of cooking stoves describes how the charcoal trade is accelerating deforestation in the region, and the health problems caused by charcoal stoves, which includes, respiratory issues, eye irritation and carbon monoxide poisoning.

In contrast, the sawdust being used for these stoves is timber waste, so it provides a free and uniquely sustainable form of energy that would remain unused otherwise. According to the video below, the stove pays for itself in saved charcoal costs within two to four months. The stoves themselves are cheap and easy to make, which makes them accessible to those with very low incomes. In the video, cafe owner Roze Mgina explains the benefits of her sawdust stove:

I cook everything, rice, beans, donuts, using just one stove. If you put a bit of firewood in the vent, it gets hotter and cooks things quicker. When I use charcoal it gives me a headache if I stay a long time in the kitchen. With this one I don’t get headaches anymore because it doesn’t produce any smoke.

The Kisangani Smith Group, based out of Tanzania, won an Ashden Award for Sustainable Energy in 2008 for training blacksmiths to make and sell these sawdust stoves. The group has sold more than 3,500 stoves in Tanzania and elsewhere, and continues to provide jobs and training to aspiring blacksmiths.

Where Cell Phones Are Required for Class

This displays large disparities between male and female literacy by country, where female literacy is comparably lower.  © Copyright SASI Group (University of Sheffield). Photo: <a href="http://www.worldmapper.org/display.php?selected=198"/>Worldmapper</a
This displays large disparities between male and female literacy by country, where female literacy is comparably lower. © Copyright SASI Group (University of Sheffield). Photo: Worldmapper

Roughly 44 percent of women in Pakistan are literate, according to 2008 figures from the Pakistani government. After leaving school many women have little opportunity to practice and struggle to retain the ability to read and write. But a literacy program recently profiled by NPR is working to help these women regain their skills by using text messages, rather than textbooks.

This program, started by the Bunyad Foundation in partnership with UNESCO, targets prospective mothers with the idea that the reading and writing skills they acquire will help at home and at work, as well as improve the likelihood that their own children will be literate.

Women enrolled in the Mobile Based Post-Literacy Programme first attend a class where they become at least semi-literate. Then, they're given a cheap cell phone, which they use to practice their writing skills over text messages. After they complete the program they are given the option to buy their cell phone at a discounted price.

The program’s achievements go far beyond its original goals, according to NPR. In rural areas of Pakistan, where women are often barred from society by patriarchal tradition, these women are taking a risk. They can face contempt from their family, which may not see the value of female education. Regardless of how their families feel, these women are proud, says the NPR correspondent.

They are clearly proud of their achievement and it is no surprise to me that every single one of them has brought [a certificate of completion] with them to show to us, not the cell phone, which has been immediately given up to others in the family.

The UN and development experts agree that positive correlations exist between female literacy, lower birth rate, lower infant mortality rate, and increased health, which proves just how important literacy is. The women in this program may be taking a risk, but they are the pioneers in their community that could improve both their lives and shape those of future generations.

Poor Vision Put in Focus for the Developing World

Glasses are one key to improving the economic productivity of poor people in developing countries. Photo: <a href="http://www.flickr.com/photos/deepchi/3515292325/">deepchi1 (flickr)</a>
Glasses are one key to improving the economic productivity of poor people in developing countries. Photo: deepchi1 (flickr)

Poor vision may not seem like an economic problem at first glance. But according to the World Health Organization, workers with poor and uncorrected vision cost the global economy hundreds of billions of dollars in lost productivity each year.

Many of these workers struggle to put food on the table, much less purchase an expensive pair of glasses, so their vision problems go untreated. This situation may change thanks to an innovative new series of affordable glasses designs that the New York Times recently highlighted. Their genius lies in two factors: their low cost and how easy it is to adjust them. Production is cheaper when a single model can be made to fit almost anyone, which also cuts out the need for expensive doctors to write vision prescriptions.

How can glasses be one-size-fits-all? One type highlighted by The Times has lenses whose refraction can be adjusted by injecting a clear liquid into them, while another has overlapping lenses that can be adjusted by the user. These models are already improving the lives of wearers in countries like Rwanda, Afghanistan, Ghana, and Tanzania and cost $19 and $4, respectively.

Despite their potential, low-cost eyeglasses still face problems. As The New York Times explains, the glasses could cost only $1-2 per pair if produced in great enough volumes, but supply chains don't yet exist to distribute such quantities of glasses to those who need them.

The field of low-cost eyeglass production and distribution is in its infancy, but keep your eyes open for great things to come.

Slashing Health Care Costs, and Slashing, and Slashing

Topics: Health
Countries: India
Innovative practices in Indian health care are make surgeries more affordable. Photo: <a href="http://www.flickr.com/photos/worldbank/2182944311/">World Bank Photo Collection (flickr)</a>
Innovative practices in Indian health care are make surgeries more affordable. Photo: World Bank Photo Collection (flickr)

The numbers alone say a lot: A heart surgery that costs between $20,000 and $40,000 in the United States can cost only $2,000 in India.

The medical tourism industry has always taken advantage of lower health care costs in India and other developing countries. Some, however, are thinking beyond that. The Wall Street Journal recently profiled Dr. Devi Shetty, an Indian physician who has radically rethought the way heart surgery is managed and priced to make it more affordable than ever before.

Quite simply, Dr. Shetty is making heart surgery cheaper by doing more of it, says The Journal. The heart hospital he opened in India has 1,000 beds (the average U.S. hospital has 160 beds), and the sheer number of surgeries it performs gives it a lot of bargaining power for the equipment that it buys — carefully chosen for its cost. His physicians do more surgeries per day and repeat the same procedure more often than American doctors, giving them invaluable experience and expertise. Dr. Shetty plans to expand his private hospital complex significantly in the the next five years — a move that will give him even more leverage over suppliers.

Dr. Shetty's cost-cutting drive was propelled by a desire to make heart surgery affordable for Indians, after he understood the incompatibility of expensive health care and poverty. $2,000 for a life-saving surgery can be prohibitively expensive for some Indians, so many patients pay their medical bills through a special insurance plan developed by Dr. Shetty, in partnership with government officials from the state of Karnataka.

Dr. Shetty suspects that this kind of health care is likely to appeal to Westerners as well. He plans to open another hospital in the Cayman Islands specifically to serve Americans who want to lower their own health bills.

How to Irrigate On A Shoestring

Topics: Agriculture, Food, Water
Countries: China, Ethiopia, India
A homemade drip-irrigation system. Photo: <a href="http://www.flickr.com/photos/careofcreation/2122650793/">Care of Creation (flickr)</a>
A homemade drip-irrigation system. Photo: Care of Creation (flickr)

Flood irrigation: that's how poor farmers in developing countries usually water their crops. It's wasteful and too water-intensive to work in the dry season, but until recently there haven't been other viable options — a traditional drip irrigation system could cost thousands of dollars.

But social entrepreneurs like Paul Polock and the California-based company, Driptech are working to change this by helping poor farmers set up low-cost drip irrigation systems. Driptech can sell their irrigation system for $30 in places like India, China and Ethiopia, because they use cheaper materials and have developed a new (top-secret) method for punching the holes in the irrigation tubes, according to the San Francisco Chronicle.

As Business Week notes, the technology could be transformative:

Experts say low-cost irrigation could alter the economics of food. Subsistence farmers may be able to grow excess crops they can sell. Countries that rely on food imports could see their dependence on outsiders decline.

The innovation has allowed poor farmers to save "water, labor, and time — all while growing a valuable dry-season crop that greatly increased their annual income," boasts Driptech's website.

Driptech plans to relocate their manufacturing facilities to the countries where their products are sold. The company's blog notes that this "will help support the local economies while cutting out transportation costs and headaches."

Selling redesigned products to the poor can be a profitable business model, as some companies in India have also discovered. (I wrote about this phenomenon in "Selling to the Poor, On Terms They Can Afford"). In line with this trend, Driptech expects to make money while helping poor farmers start to turn a profit of their own.

What a Marshall Plan Could Do For Africa

Economist Glenn Hubbard argues that aid targeting local African business development would help the continent more than infrastructure projects like roads. Photo: <a href="http://www.flickr.com/photos/gara/68053063/in/set-1468">Stefan Gara (flickr)</a>
Economist Glenn Hubbard argues that aid targeting local African business development would help the continent more than infrastructure projects like roads. Photo: Stefan Gara (flickr)

Foreign aid has failed to end poverty in Africa because it often funds the wrong kinds of projects, says economist Glenn Hubbard. As he explains in a recent podcast interview with NPR's PlanetMoney, Africa remains just as poor as it was 50 years ago, despite the $1 trillion in foreign aid that developed countries have spent since WWII.

How to fix this? Hubbard argues that funneling aid money directly to local businesses is the most effective way to promote growth and end poverty, an idea he expands on in his book The Aid Trap. He contends in an interview with Columbia University Press that Western governments could model such an initiative on the Marshall Plan, the foreign aid program that the United States used to rebuild Europe after WWII:

Everyone in aid recognizes the Marshall Plan as the most successful aid program in history. What few realize is how the Marshall Plan actually worked. It made loans to Europe’s private businesses, who repaid them to a national fund, which spent the money on commercial infrastructure like ports and roads.

Hubbard believes that this aid model can also be applied to Africa, since small-to-medium sized business are the engines of any economy. "There is a collective amnesia among prosperous countries about how they themselves rose from poverty: their local business sectors," he writes in an article for CNNMoney. By contrast, large multinationals doing business in Africa rarely impact local poverty levels.

"We can do [this plan] without spending new money," Hubbard says to PlanetMoney, explaining that he just wants to restructure how aid is given. He also believes that "we have a moral imperative to act" to end poverty through aid, in contrast to the prominent economist Dambisa Moyo, who argues that Africa would be better off without any aid at all (see Manasi Sharma's "Is Foreign Aid Helping or Hurting Africa?"). Hubbard tells Columbia University Press that not all aid money should go to business either, since humanitarian aid and microfinance programs are both successful and necessary for the poor.

Hubbard admits to the PlanetMoney team that the idea has some risks, such as the possibility that local elites could siphon off many of the benefits without improving the lives of the poor. However, he says that it's even easier for them to do so under the current system. "The traditional aid has definitely strengthened the elites," he explains.

Despite possible drawbacks, as Hubbard points out to PlanetMoney, it's clear that when one aid plan has already failed, we shouldn't try to duplicate it for another sixty years — we should move on to something new. And as he tells Columbia University Press, "It’s not that business hasn’t worked in poor countries, it’s that business never had a chance in poor countries. Let’s provide that chance."

Selling to the Poor, On Terms They Can Afford

A new, low-cost water filtration system will make it easier for poor Indians to access clean drinking water. Photo: <a href="http://www.flickr.com/photos/jackol/1193158587/">Jackol (flickr)</a>
A new, low-cost water filtration system will make it easier for poor Indians to access clean drinking water. Photo: Jackol (flickr)

Here's some conventional marketing wisdom: People who live on less than $2 per day simply aren't a worthwhile target demographic.

But recently, some Indian companies are challenging such ossified thinking with innovative products designed to fit the needs of India's poor, reports The Wall Street Journal:

Such inventions represent a fundamental shift in the global order of innovation. Until recently, the West served rich consumers and then let its products and technology filter down to poorer countries. Now, with the developed world mired in a slump and the developing world still growing quickly, companies are focusing on how to innovate, and profit, by going straight to the bottom rung of the economic ladder.

As the Wall Street Journal explains, Indian companies started to change the way they looked at impoverished consumers after they snapped up low-priced cell phones. Then companies began to design products that they hoped would find a similarly huge demand. Soon, Tata Motors released the Nano car, a small $2000 vehicle that made car ownership a possibility for a whole new slice of Indians since it sold for less than half the price of the next-cheapest car on the Indian market. Tata plans to export a more luxurious version of the Nano to Europe — providing an example of how the goods designed for local markets could increase global competition between Indian and Western companies.

There are several other examples of products redesigned with the poor in mind. Cheap battery-powered refrigerators are a huge help to families without electricity in their homes. The solar-powered cell phone base station won third place in The Wall Street Journal's Technology Innovation Awards earlier this year. And the introduction of mobile banking is revolutionizing banking and money transfers in rural areas via cell phones in many poor countries.

It's a newer way of thinking about poverty, and one driven by bottom-line concerns: How can firms sell the poor what they need now, rather than waiting until they have the money to buy what others already have?

Cellscope: There's an App for that

<em>Plasmodium falciparum</em> (malaria) parasite taking over red blood cells. Photo: <a href="http://www.flickr.com/photos/ericfortin/2186584614/">Eric Fortin (Flickr)</a>
Plasmodium falciparum (malaria) parasite taking over red blood cells. Photo: Eric Fortin (Flickr)

A team of engineers at the University of California at Berkeley are pushing the limits of cell phone technology with the development of their newly minted Cellscope.

The device is a six-inch microscope that attaches to a cell phone’s digital camera lens to take high resolution microscopic images of blood and sputum samples. The Cellscope's compact size and durability makes it ideal for use in the field, nearly eliminating the health worker's need for expensive tabletop microscopes.

The Cellscope team, led by Principal Investigator Dan Fletcher, has been able to reliably identify pathogens from two of the most prominent diseases in the underdeveloped world — malaria and tuberculosis. Combined, the World Health Organization estimates that the two diseases kill 2.7 million people each year, although both are treatable if caught early. (The vast majority of malaria and tuberculosis cases are found in sub-Saharan Africa and Asia respectively.) The Cellscope offers healthcare workers in remote areas a valuable diagnostic tool, aiding in reliable early detection of these two diseases.

Right now the Cellscope is still being tested in the field. But the UC Berkeley team hopes that in time, data captured by the Cellscope will be uploaded to a central database, allowing medical workers to track the spread of diseases more efficiently than ever before.


Stories We're Watching

As Growth Slows, India Awakens to Need for Foreign Investment

International Herald Tribune - Tue, 02/07/2012 - 19:58
India’s central bank and economic analysts predict that growth will fall sharply to 7 percent this fiscal year and remain sluggish.

Social responsibility and a new world order

Washington Post - Innovations - Tue, 02/07/2012 - 07:56
Just before the New Year, the London-based Center for Economics and Business Research announced that Brazil had overtaken the United Kingdom as the world’s sixth largest economy. Furthermore, it predicted that by 2020, India and Russia will also have overtaken all the European economic powers.

Aid for trade policy rears its ugly head

The Guardian's Poverty Matters - Mon, 02/06/2012 - 01:41
The UK government's dismay at not being granted the contract for Typhoon fighter jets in India is an indication that its controversial aid for trade policy is still very much alive.

Liberia's battle to put the lights back on

The Guardian's Poverty Matters - Sun, 02/05/2012 - 23:00
Ellen Johnson Sirleaf has set ambitious targets to restore the country's electricity supply. But will it meet them by 2015?

As Africa's consumers rise, so does inequality

Yale Global Online - Fri, 02/03/2012 - 10:17
Kenya struggles to spread the wealth from rapid growth.

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