Kids looking snazzy in their new specs. Photo: Courtesy of Fuseproject

While the term “four eyes” might strike you as outdated and retro, kids the world over still often think that glasses are the brand of a nerd. For example, students in Mexico shy away from wearing lenses because it marks them as fresh meat for mockery, according to a recent article in Fast Company Magazine. Moreover, their families often can’t afford to pay the high costs of eye care in the first place.

However, a trendy new collection of glasses invented by Yves Béhar’s design agency, Fuseproject, offers solutions to both these problems. The glasses are ultra kid-friendly, available in adjustable sizes, fun shapes and bright colors. On a practical note, they’re made of flexible plastic that any mom would love — they’re almost impossible to break. Perhaps best of all, they’re free.

These glasses are part of “See Better to Learn Better,” a collaboration between the Mexican government, a local optics company and Fuseproject. The program gives free glasses and eye exams to students in Mexico, where half a million students need lenses, says Fuseproject. Next year they hope to give 300,000 pairs of glasses to kids through local partners.

Being able to see clearly translates to greater success in school, according to a Stanford University study. The study suggests that simply giving kids glasses can be as effective as other educational initiatives, such as reducing class size, giving scholarships and tutoring — and it’s usually less costly. From the looks of it, Fuseproject has 20/20 vision with this one.

Students can customize their glasses with this catalog. Photo: Courtesy of Fuseproject