fashion
Made in China: A slowly emerging consumer class
Countries: China
Previously filed under: Business, Culture and Society, General Globalization, Global Economy
Gap is betting big on China, announcing plans to triple its retail stores there by the end of 2012, reports the Associated Press. But in doing so, the chain will directly compete with its own Chinese suppliers, which for years have been sharpening their teeth making cheap knockoffs of the popular clothing.
Gap is not the only global brand to jump on what they hope will emerge as the next massive consumer class. Apple, Nike, Gucci, Louis Vuitton and Walmart have all positioned themselves to profit from China's nouveau riche. Despite these expectations, the New York Times reports that China’s consumer spending has actually plummeted in the last decade as a portion of the overall economy, to about 35 percent of gross domestic product, from about 45 percent - the lowest percentage for any big economy anywhere in the world.
The remarkable growth the nation has seen has not translated into fruits for middle class families, but rather state-run banks, government-backed corporations and the affluent few with connections, says Carl E. Walter, a former JP Morgan executive who is co-author of “Red Capitalism: The Fragile Financial Foundation of China’s Extraordinary Rise.” Worse yet, low-wage workers who make the clothing sold in stores like Gap simply can’t afford the finished goods. Marketplace’s Kai Ryssdal visited a new Gap store in Shanghai recently; the most striking thing he found about the store was how empty it was. Sales of global “brands” come mainly in the form of the counterfeits and knockoffs sold at busy outdoor markets.
The New York Times suggests the “state capitalism” that’s fueled much of China’s growth must be dismantled before ordinary Chinese citizens will start feeling flush enough to buy Gap’s ‘nostalgic’ 1969 jeans - even the made-for-China version. Chinese Premier Wen Jiabao asserts that the government is ready to make some of those changes. Until then, hedge your bets.
Haute Couture With a Heart
Countries: Philippines
High-fashion designs are turning impoverished Filipino mothers into living-wage artisans.
The average daily wage for a nurse working in the Philippines is $7, but for women in Reese Fernandez-Ruiz’s Rags2Riches program, formerly impoverished mothers can make up to $12 a day, according to Fast Company. Rags2Riches solicits well-known Philippine designers and pairs them with local craftswomen. Working with the designers, the women produce their products with recycled materials in exchange for a premium wage. Fernandez-Ruiz, president and founding partner of Rags2Riches, was herself a poor working mother in one of the Philippines' worst dump sites (home to over 12,000 families) when she created the organization.
Aware that many women were selling foot rugs made from recycled fabric scraps (sourced from the local dump), and were often the victims of shady middlemen who provided and controlled the materials, Fernandez-Ruiz saw the opportunity for the women to take control. In an effort to gain momentum, she asked prominent Filipino designer Rajo Laurel to participate — to her surprise, he agreed. With such a prominent name attached to the project, more designers soon signed on.
Working with some of the Philippines' top designers has helped women boost their daily earnings from 20 cents to $12, said Fast Company. In addition, many are able to work from home, letting them care for their children while continuing to earn money. The organization also incorporates a "quality of life program," in which a portion of each worker's income is deposited into a bank account for future savings.
In its fourth year of operation, Rags2Riches has helped improve the lives and working conditions of over 450 women. It has improved the environmental conditions in the community with it's up-cycle, eco-ethical business model and has provided an invaluable opportunity to hundreds of women and their families.
To hear more about this inspiring business model, check out the video below:
A Little Black Dress Sends 264 Children to School for a Year
Take one basic little black dress (LBD), a cool girl from India, sustainability, and education for underprivileged children… What do they all add up to? The Uniform Project: the brainchild of Sheena Matheiken of New York, who grew up in India.
Sheena vowed to wear the same dress every day for a whole year to show people it's possible to reinvent your basic wardrobe while creating new looks through smart accessorizing. The LBD was mixed and matched with vintage, flea market, eBay, and Etsy.com finds. Additional accessories came in the form of donations from eco-designers and hand-me-downs from fans.
Through the project Sheena promoted her personal passion for sustainability in fashion while also garnering an awareness around education for underprivileged children in India. The Uniform Project has an impressive following of 6,894 fans on its Facebook page, which is just over a year old. The cause has raised $95,090 for the Akanksha Foundation whose mission is to provide “a positive impact on the lives of less privileged children.”
The Akanksha Foundation provides children from India’s slums the same opportunity for quality education as those enrolled in public schools. In a country where it costs an average of $360 to send a child to school for a year, roughly 264 kids can attend a year of school thanks to the funds raised by The Uniform Project. Check out this video to learn more about how The Uniform Project came to be.
The Uniform Project Trailer from The Uniform Project on Vimeo.
A Glimpse into Afghanistan's Past

Recall an Afghanistan you probably forgot existed (or maybe you never knew). It's modern, stylish, and humming with productive economic activity. Women work alongside men dressed in form-fitting pencil skirts and kitten heels.
Foreign Policy's photo essay on Afghanistan in the 50s and 60s provides a glimpse into this bygone era. The photos highlight how much has changed since a war with the Soviets, a decade of Taliban rule, and the U.S. invasion.
There are shots of cinemas, homes lit with electricity, and well-stocked hospitals — things that few Afghans enjoy today.
This visual reminder of a long-lost Afghanistan says more than words ever could about how much conflict and oppression has cost the Afghan people.


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