Photo: Philippe Leyroyer (flickr)

After all the protests during the U.S. and European legs of the Olympic Torch Relay, I figured a call to boycott Chinese goods may follow. Instead, it's the Chinese who are rallying behind a boycott.

The Financial Times reports on an online appeal asking Chinese consumers to stop buying French goods. Targeted brands include Louis Vuitton, Givenchy and L’Oréal.

I found one Chinese blogger who called the boycott appeal "immature" but nonetheless criticized Olympic protesters:

Olympics is like the Wedding Ceremony of PEOPLE in China, not the government. Imagine your reaction if someone try to ruin YOUR wedding, instead of your governor's wedding? Now the wedding of 13 billion people started to be ruined. Its not the government official who are not happy, it is everyone in the country who feel being hurt. Please understand the difference, and think about what is going to happen.

It remains to be seen whether such a boycott will gain popularity or have lasting effects on French companies. However, it's worth noting that France isn't even among China's top 10 trading partners, and that the same Financial Times piece notes that "a campaign against Japanese companies three years ago had little lasting impact."

On the contrary, a Chinese boycott of French goods, says Stratfor, a global intelligence service, "could come back to bite Chinese brands — potentially those of corporate Olympic sponsors."

Muslims in Malaysia and elsewhere are boycotting Dutch imports in the wake of an incendiary Internet-posted movie by Dutch legislator Geert Wilders. The right-wing politician means to provoke with his 15-minute anti-Islamization movie, Fitna, which many say equates Islam with terrorism.

In Malaysia, where more than six of every 10 inhabitants are Muslim, the Foreign Ministry has strongly condemned the film. The Religious Council has also urged the boycott of Dutch products, saying it created unnecessary tensions.

One of Malaysia’s leading supermarket chains initiated a "soft boycott" in 40 stores by marking the products with red labels. The chain buys $18.8 million worth of Dutch goods a year, ranging from dairy products and cosmetics to electronics.

Malaysia's former prime minister Mahathir Mohamad said that a boycott would make the Netherlands "close shop" since the world's 1.3 billion Muslims make up the wealthiest population and are also the biggest importers. “We must not be afraid of losing trade with them. If we do, then we won't be thinking as Muslims, but more for our own self interests," he said.

The Dutch are fearful that the boycotts will affect their businesses. Malaysian dairy giant Dutch Lady Milk Industries took out full-page newspaper advertisements to denounce the film. Dutch businesses are even threatening to take legal action against Wilders if their businesses were affected by his film.

Oman, Jordan, Singapore, Pakistan and the United Nations Secretary General Ban Ki-moon are among others who have condemned the film.