AuroRE - Creating 'Solar' Entrepreneurs

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Topics: Energy and Oil
Countries: India
Previously filed under: Asia, Environment
An India-based organization combines a zeal to promote the popular use of renewable energy with business acumen and technical expertise.
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If there is a mantra for success in the business of renewable energy solutions, \'thinking big\' is probably it. And the AuroRE (Auroville Renewable Energy) Trust has this angle covered. In less than a decade, AuroRE has succeeded in delivering affordable, reliable renewable energy products and services that directly benefit 80,000 Indians across 12 states. The not-for-profit organisation has also worked out innovative finance schemes with the goal that solar power become affordable to everyone -- from street hawkers in Chennai to farmers in Punjab.

India is blessed with abundant sunshine and wind, and though the government is implementing one of the world's largest programmes in renewable energy, this will hardly reduce the anticipated shortfalls generated under conventional energy sources. Budgetary allocations for the promotion of renewable energy are still too low (0.8 percent of total funds allocated to the energy sector in the Eighth Five-Year Plan from 1992 to 1997) compared to conventional energy sources that operate with huge government subsidies.

The realisation that the potentially huge market for renewable energy in India remained untapped due to lack of availability, affordability and reliability of renewables, and working to address
this situation, has been the key to the trust\'s success.

AuroRE is situated in Auroville, in Pondicherry, Tamil Nadu, which has been committed to the concept of sustainable energy since it was set up in 1968. The township itself is a remarkable demonstration of the application of renewable energy technologies.

Residents of Auroville established the Centre for Scientific Research (CSR) on the premises in 1984. The CSR has pioneered various renewable energy technologies, including solar water pumping systems, home lighting kits, solar water heaters, PV powerplants, biogas plants, wind pumps and hybrid wind-solar systems. Having experimented with these technologies, the centre set up the AuroRE Trust to promote their commercial application in 1997.

\"It's dynamics. We learn what works in Auroville, we take it out to other parts of India, where we learn new lessons which, in turn, help us improve what we are doing here,\" says Hemant Lamba, a manager at AuroRE. \"There were times when I thought we'd bitten off more than we could chew. We had to install 219 pump sets in three months over a huge area -- from a border village in Punjab to a place in West Bengal, from Kanyakumari on the southern tip of India to the northernmost village in Gujarat -- and we were beginning from scratch. We had no office up there, no technicians, no nothing!\"

Since its creation, the trust has aimed to progressively introduce renewable energy technologies in India by interacting with product manufacturers, financial intermediaries, donor agencies and end-users. Its strategy to achieve this goal includes:

  • Developing into an Energy Service Provider (ESCO) to provide reliable energy supplies to rural and urban end-users. Facilitating the setting up of similar ESCOs throughout India.
  • Acting as a system integrator and installer, providing high-quality renewable energy systems to rural and urban populations in developing countries.
  • Providing innovative financial solutions to mitigate high-entry cost barriers for renewable technologies.
  • Operating as a maintenance and service company, providing proper and prompt maintenance service as well as advice to end-users.


AuroRE has succeeded where others have failed mainly because it has concentrated on identifying and tackling the obstacles to the widespread use of solar power. For example, it uses bulk purchasing power to obtain bulk discounts, and works with micro-credit institutions to draw up special finance deals.

Its approach has been to create \'solar entrepreneurs\' -- seeding businesses which can become self-sustaining, whether it\'s hiring out solar lanterns to market traders (and so replacing polluting and expensive kerosene lamps) or supplying and installing solar water pump sets to small farms.
\"No fumes, no startup problem, no trouble getting diesel, no night shift waiting for power from the grid. The solar pump has made our lives easier.\"


AuroRE\'s projects include installing 1,025 solar water pump sets to farmers in 11 Indian states, providing solar lanterns to street hawkers in Chennai and coordinating a rural electrification project in Ladakh using 8,700 solar home kits and 6,000 lanterns.

\"No fumes, no startup problem, no trouble getting diesel, no night shift waiting for power from the grid. The solar pump has made our lives easier,\" says Punjab farmer Baljinder Singh, succinctly summing up the benefits of solar power.

The installation of solar pump sets has made small and medium-sized farming viable. Farmers no longer have to rely on the notoriously blackout-prone state grid, and are able to save the Rs 35,000 they spend on diesel annually. The pumps are easier to operate and require less maintenance.

AuroRE has also promoted the use of alternative lighting sources by providing solar lanterns to hawkers in Chennai. \"We are saving five litres of kerosene every month after taking a solar lantern on rent,\" says Murugan, a hawker.

\"Our dependency on private drinking water suppliers is gone. After installing a solar pump we have been freed from the bondage,\" says Saraben, woman sarpanch of a village where a solar pump has been installed.

\"People have a community life in the evening, after the installation of solar lights. Women at home have a better environment and children can study for longer hours,\" says Dhariya, a coordinator with Sahjeevan, a local network partner of AuroRE.

AuroRE aims to set up a whole chain of \'local energy entrepreneurs\' by effectively providing the managerial, technical and financial back-up for new small businesses supplying solar energy. Under the leadership of Lamba the AuroRE team has developed trained manpower to ensure the quality and maintenance of their products. And, for the continuing success of its work, AuroRE has developed a network of sustainable enterprises among economically deprived communities, including training at least 250 people in the installation and maintenance of solar photovoltaic systems.

In recognition of its success in popularising solar energy technology and its many uses, AuroRE, along with seven other developing country projects, has made it to the final shortlist of the Ashden Awards 2004, for sustainable energy initiatives, to be announced later this month.






Contributed by InfoChange. Reprinted with permission from InfoChange India.

To read another Global Envision article about how communities are working to protect the environment, see A Raindrop Cleans the Wetlands.

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in Bangalore

India's Green Energy Index Unaffected by Global Economic

India's Renewable Energy Sector and Green Energy Index Unaffected by Global Economic Slowdown

November 21, Bangalore: The global slowdown can be a tempting excuse for most to put ecological concerns on the furlough. But India is moving purposefully towards sustainable development, understanding the fierce urgency for economically sound, socially equitable and environmentally responsible progress.

At a time when renewables comprise just 11.5% of energy source in the United States, India stands tall with renewables accounting for 32% of total electricity generation capacity. Even China and Japan trail behind India at 21 and 20 per cent respectively. Recent reports suggest the share of renewables in the Indian electricity basket is expected to rise to 15 per cent by 2030 from less than five per cent currently.

For developing countries like India, the global slowdown is an avenue for replacing archaic infrastructures and upgrading and building transportation, communication, energy and water systems in a sustainable manner. "The flip side of the coin is the enormous economic, social and environmental benefits likely to arise from combating climate change and re-investing in natural infrastructure - benefits ranging from new green jobs in clean tech and clean energy businesses up to ones in sustainable agriculture and conservation-based enterprises," says UNEP Executive Director, Achim Steiner, in a bid to offer up a sustainable solution for the current global crisis.

Former U.S. Vice President and Nobel Peace Laureate Al Gore agrees. In a recent article in the New York Times, Al Gore is quoted as saying, "The bold steps that are needed to solve the climate crisis are exactly the same steps that ought to be taken in order to solve the economic crisis and the energy security crisis". And India is listening.

The massive opportunity India offers to deploy finance and technologies to create clean energy products and services, which can leapfrog those employed in Western countries, has not gone unnoticed by the investor and business community and the government, says Dilip Thomas, Steering Committee Member/Program Chair & CEO of Saltmarch Media, the organizers of Green Energy Summit ( http://www.greenenergysummit.com/ ), India’s first and biggest forum for Green Energy, Clean Technology and Renewable Energy stakeholders.

The Indian state of Karnataka, for instance, has set itself a target of generating 5,450 Mw of renewable energy resources in the state by 2012 and 11700 Mw by 2018. K Jairaj, Principal Secretary of the State's Energy Department, and a member of the Green Energy Summit organizing team, has said plans are on to unveil a new renewable energy policy in early 2009, to boost energy production and consumption in the state. Jairaj says the policy aims at creating appropriate channels to collaborate with industry, supporting innovative technology, production and services, providing decentralised energy supply to agriculture, industry and households, strengthening the grid system and creating SEZs to promote renewable energy.

The oft-repeated statement that subsidy-dependent Renewable Energy Technologies (RETs) are not sustainable for the long term have lessened. Tulsi R Tanti, chairman and managing director, Suzlon Energy, recently noted that innovation and technology are rapidly reducing development costs. Two years ago Suzlon was producing power [wind] at Rs. 5 per Kwh. In 2008 the cost has come down to Rs 3.5 per Kwh and it is set to come down by another rupee if the rate of progress continues.

Barack Obama's election as the president of the United States is also expected to give a fillip to India's renewable energy plans. The 44th US President believes the US should be involved in partnerships with developing countries, such as India and China, to provide funding and access to intellectual property that they need and desire. The President-elect understands that tackling the global challenge of climate change requires US leadership, and has reconfirmed his campaign promise to invest $15 billion a year in low-carbon energy, including solar, wind, nuclear and next-generation biofuels.

India has many RE laurels to its credit, says Dr. Arcot Ramachandran, chairperson of Green Energy Summit 2009 and Former UN Under Secretary General. It has the world’s largest decentralized solar energy program, ranks second in the global renewable energy “Attractiveness Index” poll, operates the world’s 2nd largest biogas program, ranks 4th as a global 'Wind Super Power' and fifth in the world in terms of exploitable hydro electricity generation.

With the Indian market heating up while others worlwide freeze over, be seen, be heard and be noticed in India's first summit completely focused on what going green can do for you and your organisation. Green Energy Summit 2009 is a world-class forum for varied stakeholders from solar, wind, biomass, IT, transport, biofuels, construction, aviation, nanotechnology and biotechnology to make their presence felt and attract attention that matters. The summit will be held March 3-7 2009 in Bangalore, India.

GES 2009 is supported by Govt. of India (DST), MNRE, WCRE, IREDA, BEE, Govt. of Karnataka and several other governmental and bi-lateral agencies. Confirmed speakers include Jairam Ramesh (Minister of State for Commerce and Industry and Minister of State for Power, Government of India), Dr. R K Pachauri, Dr. Hermann Scheer (President, World Council for Renewable Energy (WCRE) and EUROSOLAR), Dr. Jamshed J. Irani (Director, TATA Sons Limited), Pramod Deo (Chairperson, Central Electricity Regulatory Commission), Dr. Dan Arvizu (Director, NREL), Michael T. Eckhart (President, ACORE), H.E. Clini Corrado (Director General, Ministry for the Environment Land and Sea, Italy and Chair, Global Bioenergy Partnership), Christopher Flavin (President, World Watch Institute), Marianne Osterkorn (REEEP - Director General), Mohamed El Ashry (Chairman REN21), Dr. Yogi Goswami (Former President, ISES) and Thomas B. Johansson (Director, IIIEE & Co-recipient, Nobel Peace Prize, 2007).

For further information on GES 2009, please visit the summit on the web http://www.greenenergysummit.com/

A Saltmarch Media Press Release
E: info@greenenergysummit.com
Ph: +91 80 4005 1000


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