Thanks for the thoughtful comments.
I think the point of the article was to stress that good intentions in the aid world are not enough. Aid programs should be constantly monitored and measured in order to make sure they do no harm. Our everyday choices have real consequences—and in a globalized world our actions can affect distant communities.
Companies like Tom's and Warby Parker should be held accountable for their actions. They should be open to the idea of change and innovation in their programs. Shoe donations may be very useful in some areas of the world, but most research has shown that it leaves communities worse off and that there are better ways to help out. With constant feedback and research, Tom's and Warby Parker can evolve their strategies to increase their positive impact.