The Israeli-Palestinian peace process is getting an economic jolt from none other than Dr. Bronner's Magic Soaps.

Dr. Bronner’s is an American company that has a 50-year tradition of environmentally and socially minded products. One of the company’s founding principles is that "constructive capitalism is where you share the profit with the workers and the Earth from which you made it!"

Following in that tradition, Dr. Bronner’s in 2005 started buying a majority of their olives from the Holy Land. Olive oil is the main ingredient in their magic soaps, and Dr. Bronner’s wanted to use its demand for olives to promote economic cooperation between the Israelis and the Palestinians.

Their magic soaps are now made with a mixture of Palestinian and Israeli olive oil. Dr. Bronner’s gets 90 percent of their supply from the Palestinian Canaan Fair Trade cooperative. The other 10 percent comes from the Israeli women’s fair trade association Sindyanna and the Strauss family farm in Israel.

"Blending olive oil from Palestine and Israel is a symbolic but significant contribution to promoting the concept of coexistence and cooperation in this area," Dr. Gero Leson, director of special operations for Dr. Bronner's, says in the video above.

Dr. Bronner’s initiative might be relatively small in the greater scheme of the Israeli-Palestinian conflict, but the project's ingenuity and potential has caught the attention of media such as American Public Media’s Marketplace.

While lots of companies have some sort of charitable arm or a mission that incorporates social responsibility, few are working in such a sensitive area and in such a deliberate manner to promote peace. Perhaps it's fitting for a company that has adopted this principle: "We are all brothers and sisters and we should take care of each other and spaceship earth!"

The Green Wall for the Sahara Initiative will plant a wall of trees to stop the spread of the Sahara. Photo: Dale Gillard (flickr)

Ever heard of the Great Green Wall?

Concerns about the rapid southern spread of the Sahara desert have prompted African nations to build a wall – out of trees.

The Sahara has been moving south at a rate of almost a square kilometer a year, consuming villages and wiping out agricultural lands.

Slowing the desertification has become a huge priority — and a huge community effort.

International aid groups are helping build community gardens, institute new irrigation techniques, and teach sustainable farming. Projects are especially successful in the areas of the Sahara, like northern Burkina Faso, where new farming techniques are taking advantage of increased rainfall due to climate change.

The biggest project to date is the Green Wall for the Sahara Initiative. The $3-million, two-year initial phase will plant a belt of trees 7,000-kilometers long and 15 kilometers wide, and was formally approved at the Community of the Sahel-Saharan States in Benin last month.

The African Union says future phases will plant trees from Mauritania to Djibouti in two parallel belts, creating a strip of protected topsoil for high-yield farming. Nigeria has launched its own complimentary Desert-to-Food Program.

The AU hopes the Green Wall Initiative will arrest soil degradation, reduce poverty, conserve biodiversity, and increase land productivity in more than 25 countries. Others hope the project will create millions of jobs, promote ecotourism, alleviate the food crisis, and even introduce new fishing and livestock-breeding industries.

Who would have thought a wall of trees could have such a big impact?

Before U.S. troops showed up, it’s doubtful that Afghan boys in Jalalabad had ever seen a golf ball. Today, some spend their time chasing after them.

Today’s Wall Street Journal shows that “war creates an economic logic of its own” by highlighting the sometimes-bizarre economy of northern Afghanistan, where the U.S. military “pays out as much as $25 million a month to Afghan companies” and soldiers buy blocks of ice, fragments of spent rockets and, yes, used golf balls from locals.

The golf balls are the same ones soldiers blast from their makeshift driving range atop a latrine building. Local boys collect those that sail over a river and come to rest in terraced fields, then sell them back to the soldiers for 10 cents each — until recently, that is.

The market has been disrupted by a middleman who pays the children a dime and raised the retail price to 20 cents, according to the soldiers. The troops consider the price-increase exorbitant and are holding out for the children to regain control of the golf-ball business.

It seems even a market as trivial as golf balls in Afghanistan isn’t safe from war profiteers.