Starting today, this will be the question you’re asked the next time you step into a Starbucks for a cup of coffee. November 1st marks the beginning of the Create Jobs for USA program created by Starbucks chairman and chief executive Howard Schultz. Starbucks is partnering with the Opportunity Finance Network and community development financial institutions (CDFIs)—lending institutions that work with populations ineligible for traditional bank loans—to empower every customer to make a difference through small sum donations.
The $5 donations will provide the funding for affordable loans to small U.S. businesses that are selected by local CDFI’s to have the greatest potential to create and sustain job growth.
With nearly 7,000 stores in the US, the potential donation base is huge. And as concerns about the economy are higher than ever, the Create Jobs program is a huge step toward taking the jobs issue out of the hands of politicians and putting it in the hands of those most affected, one cup of coffee at a time.