Global Fashion in Rural Namibia

Topics: Globalization, Culture
Countries: Namibia

According to the Christian Science Monitor's January 30 article, Namibia's rug-weaving industry can provide us with a lesson on globalization.

They are only a few hours from Windhoek, Namibia's capital, but in many ways they are in another world. There was no electricity here until 1990, and until recently a telephone operator had to connect farms to outside lines. Many of the looms are the same as the ones Anne's grandmother ordered built when she started the business in the 1950s; outside, spinners twirl wool by hand. It is not, at first glance, the sort of place one would imagine as a barometer of global tastes and trends. But in many ways, that's just what Ibenstein is.

In today's connected world, even African folk art is affected by changes in regional industry, the whims of Parisian fashion houses, or the shifting values of middle America. For instance...recycled and "green" African art is becoming much more popular, in large part because of a growing European and American inclination to buy "sustainable" pieces. And as regional industries ebb and flow – partly because of global demands – local crafters change how they use related materials.

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